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Vending Segment Services

Structural Consulting Insight into industry marketing and distribution environments to help clients identify and assess industry opportunities.

Strategic Opportunity Review and Fit Analysis Focused research designed to determine segment-specific product opportunities or constraints

Market Program Development Review, assessment and/or development of vending channel marketing and promotional programs

Vend Product Velocity Testing Controlled product acceptance and sales velocity testing programs targeting vending consumers

Vend Test Markets Tactical structuring and management of geographical area test markets

Industry Exposure and Training Seminars One-day sessions designed to acquaint client management with industry specifics. Available in generic and customized formats

Vending Industry Sales Training Specialized sales training designed to acquaint or refocus sales resources on the vending opportunity

Bachtelle and Associates Market Methodology
Bachtelle and Associates has developed a proprietary five-step market development methodology that has proven effective for both new products and programs. Step 1 focuses on Vending Industry channel structural, competitive and categorical analysis. Step 2 matches channel requirements with client business objectives to develop a strategic market approach plan. Step 3 validates consumer acceptance of the product marketing mix. Steps 4 and 5 involve the development and implementation of a segment-specific tactical launch plan.



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